Walmart sells shoes site to private equity company.
The domain name Shoes.com has its fourth owner in less than six years after Wal-Mart sold the business to a private equity company.
Brown Shoe Co. sold the business in 2014 to online shoe seller ShoeME. ShoeME closed down in early 2017. Walmart bought Shoes.com’s intellectual property, including the valuable domain name, for $9 million that year. It made Shoes.com the flagship domain for ShoeBuy, which it bought from IAC in 2016.
Now, Walmart is selling the business to CriticalPoint Capital as it focuses on selling online through its core Walmart.com brand.
The domain name reminds me somewhat of Clothing.com, which is currently on the market, although Shoes.com is more specific and seems like a more valuable domain to me.