This Chinese startup should consider upgrading its domain. Here are some suggestions.
I read news about companies in China regularly, and I often see many choosing domains that are difficult to remember and not brand matching. Here is one that I recently came across.
Kuai Tu (快兔=speedy rabbit) is a logistics startup founded in 2017. When it began, Kuai Tu settled on the domain KTU56.com. The name consists of three parts: K from “Kuai”, Tu the entire word, and 56, which rhymes with Wu Liu (物流=logistics). These three different parts make the domain difficult to remember.
Business boomed. Kuai Tu completed Series Pre-A and Series A rounds in 2018. The startup then expanded its services to multiple cities in China. In 2019, it raised Series A+ funding and then Series B round early this year. Kuai Tu also changed its name to Kuai Yun Tu (快运兔=speedy transport rabbit).
Apparently, the startup has not upgraded its corporate domain. Entering its new name in Baidu still leads me to KTU56.com. What are the domains Kuai Yun Tu should consider upgrading to? Here are my suggestions.
All of the domains are brand-matching. The best one must be KYT.com because it is short and easy to remember. In addition, KYT.com can be used both inside and outside China because it is much easier to pronounce than “Kuai Yun Tu” when used outside China. Many companies have chosen this route to go global, such as JD.com (Jing Dong), ZBJ.com (Zhu Ba Jie), and DJI (Da Jiang Innovations).
There are still many companies in China like Kuai Tu waiting to upgrade to better domains. Since corporate China prefers .com, this also suggests opportunities for domain investors holding short and meaningful .com domains.