[This is a sponsored post from our friends at LogicBoxes.]
There are businesses and then there are businesses that build a legacy. What sets them apart, is that they remain flexible to adapt to the ever-changing industry and upgrade their offerings accordingly.
When we think about the web hosting and domain name industry, the first thing that comes to mind is reselling. However, there is more to it.
A reseller, be it a domain or hosting reseller, a domainer or an ISP, can choose to upgrade their business and brand to become an ICANN Accredited Registrar.
ICANN Accreditation is the verified mark or identity of trust granted by the Internet Corporation of Assigned Names and Numbers (ICANN) in the Domain Name industry. Registrars that are ICANN Accredited are seen as authentic, secure and credible in the industry. In spite of this, many domain resellers avoid getting accredited as they believe it is a lengthy process and a costly one at that. But there are significant benefits to be had in becoming a registrar that help a brand not only grow their business and their customer base but increase its revenue potential incrementally year on year. If you are one of them, here is a quick sum-up of the 6 worthwhile benefits of ICANN Accreditation.
1. Better Consumer & Industry Recognition
A logo can mean a lot of things and as an ICANN Accredited Registrar, the accreditation logo symbolizes trust, integrity and stability. This is extremely important as no Reseller irrespective of their size can match the assurance you provide.
2. Registry Promotions
As an ICANN Accredited Registrar, apart from having to buy domains directly from the registries which isn’t the case as a reseller, you now have a direct channel of communication with registries regarding promos and discounts.
What this means is, you have far greater control and flexibility on how to go to market with your business and also reap the profits you earn from them directly!
3. Registry Marketing Grants
Not everyone is an ICANN Accredited Registrar. If you are one, it helps you stand proud in a sea of Resellers. Moreover, you are qualified for reviewing specialized Marketing Development Funds from Registries. In fact, with the advent of new gTLDs in the market, this trend is on the rise!
4. Leverage the New gTLD Basket
New gTLD is the buzzword in the web hosting industry. One of the key benefits of being ICANN Accredited is that you now have complete autonomy and freedom to offer lucrative and profitable new gTLDs selectively. In fact, you can make this choice based on the needs and demographics of your customers.
5. Domain Handling Post-Expiry
Domain parking can be profitable if only you can park it smartly. As an ICANN Accredited Registrar, you can easily leverage domain smart parking and domain transfer fulfillment. Therein opening additional revenue channels for your business.
6. Complete Control & Autonomy
Having full control of your domain registration business helps you plan and strategize better. With an ICANN Accreditation, you gain complete liberty and flexibility when it comes to facets like support, marketing and all other mission-critical features of your business.
So, what are you waiting for? Get in touch with us today and be on your way to becoming a leading certified Domain Registrar with LogicBoxes!
LogicBoxes, for over 13 years, has been the leader in providing ICANN Accreditation Consultancy services to web hosts, resellers, ISPs and more. As part of the service, we assist you with the entire ICANN Accreditation process as your consulting partner. From building and submitting the application, to setting up your registry connections as a registrar post accreditation as well as managing your ICANN compliance, we take care of everything, so that you can focus on growing your business.