How this entrepreneur found a good company name for a great price.
When it came time for Laura Roeder to select a name for her new company, she didn’t go about it the same way most people do. She thinks they do it backward. The result is that she got a nice, brandable domain—Paperbell.com—for under $2,000. Hear how she went about it and the story behind her other business name, MeetEdgar.
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