The color alone screams “GoDaddy” to me.
GoDaddy’s (NYSE: GDDY) new logo gave a lot of people pause last year. Is it a heart? Two eggs? An upside-down AirBnB logo? Part of the reproductive system?
But the boldest thing might have been the color. The bright aqua color stands out. It’s vivid. It’s bright. It can make your eyes hurt if you stare at it too long.
And yet.
And yet, the unique color choice means that when you see the color, you might associate it with GoDaddy. It’s not the popular green, red, and blue colors that make up so many other logos.
I was reminded of this the other day when I was on Facebook using a laptop. It’s a busy page, yet an ad in the column caught my eye:
It caught my eye because of the jarring color. I immediately thought “GoDaddy” before reading the ad.
Color alone is rarely unique enough to provide brand impressions. I’d argue GoDaddy’s aqua color does just that.
Mark Thorpe says
Their logo shape still looks like a pretzel Lol.
Mary Jo Rohner says
Ugly Stupid, horrible has nothing to do with GoDaddy more like egg carton looks like his kids idea
Keith DeBoer says
The GoDaddy logo is a G and D falling into each other. I only know that because someone told me. Never would have guessed it which means it was a bad choice. Agree with your points, Andrew, about the aqua color, but I would also point out that SquadHelp.com has been using that color for years.
Alan Built says
Looks like a low salt diet pretzel company might might make logo theft filing in the future (joke). Worst logo changes every.
Alan Built says
Great logo if you are a body piercing company (looks like a PenIs with a fish hook piercing).