Look at subpar domains companies are using to understand possible domain upgrades.
I enjoy doing end user research because it can uncover domains as perfect upgrades for Chinese companies. Here are two startups I came across while reading venture capital news a few days ago.
Ding Dong Ke Tang (叮咚课堂) is a platform which helps young children learn English. Courses are AI-driven, interactive, and based on games. The company was founded in 2014 and has already accumulated close to 5 million users. Recently, it raised more than $30 million in a Series B funding round.
The company’s corporate domain is DDKT365.com but 365 appears to be unrelated to the brand. Now, Ding Dong means “jingling of bells” and Ke Tang refers to classrooms, so the brand can be shortened to simply Ding Dong without losing its identity. Therefore, its domain upgrades are DDKT .com and DingDong .com. The ultimate upgrade will be DD .com.
Wu Kong Zhang Gui (悟空掌柜) is a social ecommerce platform which provides group buying for members. The startup was established in 2018 and recently raised about $15 million in a Series A funding round.
The startup’s corporate domain is WK96.com but 96 appears to be unrelated to the brand. Now, Wu Kong is a well-known character in the novel “Journey to the West” and Zhang Gui means “shopkeepers”, so the brand can be shortened to simply Wu Kong. Therefore, its domain upgrades are WKZG .com and WuKong .com. The ultimate upgrade will be WK.com.
By studying these two companies alone, I have identified many domains that are ideal as upgrades for the companies: DDKT .com, DingDong .com, DD .com, WKZG .com, WuKong .com, and WK .com.
Kasey, what would be the best upgrade for this company do you think
Kassey Lee says
Hi Mike. The site already tells you its brand: SHFE. So SHFE.com is the natural choice.
Ankit Puri says
Thanks for sharing @kasey. Was just wondering if you can do a end user research for UKTP.com
Kassey Lee says
Thanks for your question. I have just written an article to detail my method. It should be published within a few days.
Andrew Allemann says
Just published the article: