Landing pages now show GoDaddy logo and say that Uni Market is being acquired by GoDaddy.
GoDaddy’s acquisition of Uniregistry hasn’t closed yet, but Uniregistry has already added GoDaddy branding to its parked pages and for-sale landers (pictured above).
The message shows both Uniregistry’s and GoDaddy’s logos, noting that “Uniregistry Market will join Godaddy.”
This is a smart move. I’ve always wondered if Uniregistry’s brand, which is not well known, impacts leads and sales. Now, Uniregistry is able to leverage GoDaddy’s brand recognition immediately.
It will be interesting to see if this impacts conversion rates and gives buyers more trust.
Uni has to be careful not to appear desperate, rather make sure that all their ducks are in a row.
It hasn’t closed.
Rule #1 in dealmaking. Deal is not done until its done.
As you said smart move, instant credibility, most buyers at Uni, first question is how do I move the domain to godaddy.
“Uniregistry is joining GoDaddy” would inspire more trust and confidence, bolstered by a link to an announcement from GoDaddy that describes the acquisition.
When you write “Uniregistry is joining GoDaddy”, for you it is all Uniregistry Corp and not only Uniregistry.com/market, parking domain.
Wow, I can’t believe Uniregistry is really desperate. Anyway, there’s going to be a huge conversion rate.
I love it! Godaddy is great. Uni landers and salespersons are great. Match made in heaven!
Godaddy buy Frank’s domain portfolio, but nothing good in Uniregistry there is much to invest to make it work much better than what is written, I can also predict that Godaddy should make many changes so that Uniregistry is the same as always being Godaddy who acquires a service of another company will find weaknesses which must change and are equal or better than it was before and what has been acquired has a true performance.
I became very aware of the issue of perceived trust last year after more than two years of using the Uni Market.
For all that time, I had all my domains set to “BIN” only (while I was adding more than 2,000 names).
I began to think about the surprising number of potential buyers who either went to the effort of contacting me via WHOIS, or contacting Uniregistry directly. (Uni landers do not link to the registrar).
Customer service is paramount. Something was not right here.
Could it be that they were hesitating to pay say $5,000 to a Cayman Islands company that they had never heard of?
I described my original strategy on DNW back then so this comment is an update:
https://domainnamewire.com/2019/05/14/5-domain-name-thoughts/
So I decided to switch to a different option – “BIN” plus “Submit Enquiry”.
There were four reasons why I made the change:
1. I went for 7 weeks without a sale in March – April which was quite unusual.
2. Jonathan Chernoff at Uni told me that “BIN” plus “Submit Enquiry” was “very popular”.
3. Andrew Allemann’s comments on the above link also influenced me and gave me ideas.
4. Logan Flatt on a DNW podcast also influenced me when he talked about the value of experimenting.
The improved sales results since then may indicate that trust was an important issue. Making it easier for a buyer to connect with a professional broker (via the “Submit Enquiry” field) seemed to make a difference. Talking to a real, live human broker seemed to provide confidence and trust. A deal maker.
So in June I spent a few weeks changing all my names to “BIN” plus “Submit Enquiry”. Sales seemed to increase immediately. To note, I also reduced the prices on many of my lower value domains and also (hidden) minimum offer prices, which may help to account for the additional sales. Here are my 2019 results:
Q1 – 7 sales ($26,800)
Q2 – 5 sales ($13,975)
(- – – changed my lander settings here – – – )
Q3 – 10 sales ($17,520)
Q4 – 9 sales ($27,100)
So as you can see I made quite a few more sales after the changes, though the average sales price seemed to be lower.
I think adding the Godaddy brand, such as “A Godaddy company” will be a positive thing.