Premium revenue takes a leg up at Radix.
New top level domain name company Radix disclosed details of its premium domain name sales in the second half of 2019.
Overall, the company generated $1.67 million in revenue during the period. This was up 22% from the first half of the year, and about the same increase compared to the second half of 2018.
It’s natural that premium revenue will increase over time because of Radix’s recurring premium renewal strategy. It depends on how many people renew their domains, though.
$0.686 million of the total was from 867 new registrations and the remaining $0.904 million was from 807 renewals. Another $68,000 came from one-time sales led by clean.tech for $30,000.
.Online was number one for renewal revenue, bringing in $328,000. It tallied an additional $167,000 in new premium registrations. .Tech led the new registration revenue at $209,000.
The full report is available here (pdf).
Dave Oberting says
Hi Andrew…I have a question…The government just announced this.”12:32 (US) World Health Organization (WHO): suggests interim name for coronavirus as 2091-NCOV “. I decided to take a shot with 2091-NCOV.com and 2091NCOV.com. Do you think they have any commercial value? Cheers! Thanks, Dave
Andrew Allemann says
No, I don’t think these have much value. Maybe if the name takes off, but even domains like n1h1 usually have limited value
Dave Oberting says
OK. Thanks for information and getting back to me Andrew!
In not too long we will be reading a similar report, but from Verisign.
If .FUN can get $1200, plenty of .COM will be able to do so as well. Probably add a zero or two.
Perhaps the next interesting barrier to pierce will be that a given domain can’t be changed to variable pricing after it is registered. Lets see what progess PIR makes in this regard, for a cut of the added take every registrar will support this change.