A Chinese company uses its phone number as its domain name.
I enjoy reading venture capital news. I also study some of the startups highlighted in the news to find out what domains these future business leaders are using and also what domains they may need to acquire. Seeing from the perspective of a domain investor, this information also allows me to identify potential domain buyers who can afford to pay for expensive domains.
A few days ago, I noticed a startup named Yun Cai Yuan (云菜园) in the news. Founded in 2015, Yun Cai Yuan provides a platform to connect farms directly with consumers online. In September 2019, the startup also expanded to offline by opening a chain of fresh food convenience stores – at the pace of 10 to 20 stores per month. It plans to reach 140 to 150 stores before the Chinese New Year.
Performance of the company has been outstanding, which is reflected in its ability to raise rounds of funding every year since 2016. In 2019 alone, Yun Cai Yuan received more than $5 million in Series A+ funding. So, the company can definitely afford to pay for expensive domains.
Yun Cai Yuan uses 4008268365.com as its corporate domain. What is special about this long 10-digit number? It just happens to be the telephone number customers can call to contact the company. Unfortunately, the company does not seem to own the domains matching its brand: Yuncaiyuan.com and YCY.com. The former is currently for sale and the latter has a message indicating it’s managed by a domain brokerage house.
Certainly, Yun Cai Yuan can afford to acquire the much needed Yuncaiyuan.com or YCY.com to become a major player.