Why are some numeric domains more valuable than others?
I look at domain sales almost every day. However, when it comes to numeric domains, I must admit that I’m still ignorant. Often, I find myself not being able to understand why a certain numeric domain could fetch such a high price. Nevertheless, sometimes I do come across a numeric domain that I know is valuable because of its meaning. 7732.com is a good example. The domain sold for $49,500 on October 20.
Numeric domains are unique to China where they can actually be used to run a serious business. For example, 1688.com is a wholesale marketplace owned by Alibaba. 1688.com is valuable because it is easy to remember due to the meaning “making a fortune all the way” in Chinese.
Actually, numeric domains do not have any intrinsic Chinese meanings. Instead, meanings are created. If a meaning can be created for a numeric domain, this makes the domain easy to remember and therefore valuable.
The method is called rhyming. When pronounced in Chinese, 0 to 9 can each rhyme with (sound like) many Pinyin words. I call them (0 to 9) the building blocks. Below is only a small sample of the Pinyin words corresponding to the building blocks, using 7732 as an example.
|Building block||Rhyme with|
|0||Ling (令=command), Lin (林=forest), Ying (赢=win)|
|1||Yi (依=depend on), Yi (医=medical), Yi (易=easy)|
|2||Er (儿=son), Ai (爱=love), e (饿=hungry)|
|3||Shang (商=business), Shan (山=mountain), Xiang (相=mutual)|
|4||Shi(世=life), Shi (视=view), Si (死=death)|
|5||Wo (我=me), Wu (武=martial), Wu (舞=dance)|
|6||Le (乐=fun), Lu (路=road), Liu (流=flow)|
|7||Qin (亲=kiss), Qi (妻=wife), Qi (奇=wonder)|
|8||Ba (吧=drinking bar), Ba (爸=father), Fa (發=making a fortune)|
|9||Jiu (久=a long time), Jiu (救=save someone), Jiu (酒=wine)|
By combining the building blocks to form a numeric domain, you are actually combining the corresponding Pinyin words. If the combination produces a meaningful Chinese phrase, then the numeric domain becomes easy to remember. For 7732.com, you can form many combinations, and four are suggested in the table below.
|Qin (亲)||Qi (妻)||Shang (商)||Er (儿)|
|Qi (妻)||Qi (妻)||Shan (山)||Ai (爱)|
|Qi (奇)||Qi (奇)||Xiang (相)||e (饿)|
|Qin (亲)||Qin (亲)||Xiang (相)||Ai (爱)|
I then examine each Pinyin combination and see if the combination makes sense as a phrase. In this exercise, Qin Qin Xiang Ai (亲亲相爱=kiss, kiss, love each other) is the best one I’ve found. Based on this meaning, 7732.com can be used in dating, match-making, or anything related to love.
Obviously, this method may be time-consuming. Also, not every numeric domain can have a Chinese meaning. The longer the numeric domain, the more difficult the task becomes. Finally, remember that the meaning is confined to the Chinese culture and will be lost outside China.