National Arbitration Forum orders SteveJobs.com to be transferred.
The Steve Jobs Archive, LLC, an organization formed by Steve Jobs’ widow Laurene Powell Jobs, has obtained the domain name SteveJobs.com through a dispute.
The company filed a cybersquatting complaint with National Arbitration Forum arguing that the South Korean registrant of SteveJobs.com was cybersquatting by owning the domain name. It was registered back in 1999.
The South Korean man argued he’d been going by the name Steve Jobs Kim since 1999. Indeed, the website archives show that the domain name has included that name on the website at times. But the panel viewed this as a ruse and ordered that the domain name be transferred.
A three-person National Arbitration Forum panel wrote:
The Panel finds that Internet users who are directed to the disputed domain name’s resolved website are likely to believe that they have successfully accessed a website related to, or authorized by, Steve Jobs or his successors. Once on the site, viewers are presented with the option to contact [email protected] for consulting services as well as with links relaying technology news. Confusion as to whether the domain, website or its services are related to, or authorized by, Steve Jobs or his successors, likely causes engagement with the owner of the website and email account. The Panel agrees that such a use of the disputed domain name, to lure consumers and solicit business, constitutes bad faith use…