Company that started as an email marketing platform is entering a crowded field.
Mailchimp is the latest company to get into the website builder game, taking on companies such as GoDaddy (NYSE: GDDY), Wix (NASDAQ: WIX), Squarespace and Weebly.
The company started as an email marketing platform but is expanding to become an all-in-one online marketing platform. It offers landing pages and online marketing as well.
Now it is introducing its own website builder in beta. It’s free to use, and paid Mailchimp customers can connect a custom domain name to their website. Mailchimp is also reselling domains through Tucows to allow customers to register domains through their Mailchimp account.
Here’s my question: when does Mailchimp rebrand as Chimp and buy Chimp.com?
Really refreshing to see companies like these create relevant service offerings for clients. Makes perfect sense! Innovate as the web grows globally.
If the registrar channel does not evolve and become more creative, new channels will emerge and the power shift will go back to the Registries, if of course, they adventurous enough to explore beyond the box they have been operating in.