Juggler acquired two domain names that help his business.
Niels Duinker is a seven-time Guinness Book of World Records holder for juggling. As an entertainer, he depends on booking agents to select him to perform at their events.
And while he’s an expert juggler, potential clients have trouble juggling his name.
“It’s difficult to spell correctly for a lot of people, so if agents and producers were on the phone and you mentioned your name, very often they get it wrong,” he explained on this week’s DNW Podcast.
He found a solution with many benefits: a good, descriptive domain name.
Duinker turned to Sedo for help acquiring the domain name ComedyJuggler.com, for which he paid about $3,500. It gives agents an easy-to-spell domain to visit to find out more about Duinker.
“If an agent is looking for a comedy juggler, they cannot miss typing it correctly into the computer to look up my website,” he said.
Comedy jugglers are actually a category of performers, so the domain helps with people looking to book a comedy juggler. The domain also makes a good impression.
“It just looks good,” he said. “It looks like you’re the real deal.”
He explained that owning a good domain shows that you have experience. Someone looking at the domain would realize it has been registered for a while and the juggler is not a beginner.
Duinker also does juggling workshops as team building for companies. He acquired JugglingWorkshop.com to promote that service.
Some of his peers are jealous of his domains.
“A bunch of other jugglers emailed me like, ‘Hey, how did you get it? I don’t understand. How was it possible?'”
Duinker told them they could have done the same thing. He noticed that the domains weren’t being used and took action.
You can listen to the full interview with Duinker on this week’s podcast.