Non-profit that runs .org moves from PIR to TheNew.org.
Public Interest Registry has launched its new branding. And although the logo is what we expected, there’s a big twist: PIR has been relegated to the background in favor of .Org.
The group has even changed its main domain name from PIR.org to TheNew.Org. When you visit, the logo in the top corner is for .Org instead of PIR and you won’t see the words Public Interest Registry until you get to the bottom of the page.
PIR launched a few domains as part of the new top level domain expansion but none of them have caught on. The new website seems to nod to the fact that PIR is all about .Org.
While this makes sense, I question the new domain it’s using. The New?
PIR’s fact sheet states:
The rebrand builds upon .ORG’s long-time support of the organizations, associations, clubs, businesses and individuals using the domain, but takes the commitment a step further by actively uniting .ORG communities around shared interests and passions.
So yes, it’s doing new things. But one of the big benefits of .org is that it’s not new. It’s trusted.
TheNew.org seems like a good domain for an individual marketing campaign, but at some point, TheNew.org won’t make much sense.
john andrews says
Not good for .org names…. bad move. Add in price hike/price uncertainty, and a new oppty will open up for .npo something suitable for long term use by non profits.
Alan Built says
don’t forget .ngo or .ong for Spanish orgs.
snoopy1267 says
The main competition for .org is .com, that won’t ever change. Nobody is going to use “.ong” or any other half baked new tld.
Ethan says
Nonsense. .org are not used for the same purpose of .com. It is mostly for non-profit organization. It’s amateur to say the commercially oriented .com competes with .org.
Brad Mugford says
TheNew.org…
It is like the old .ORG but comes with unlimited price caps. Woo!
Brad
Richard Lau says
Already taken:
Trust.org
The.org
New.Org
It’s hard doing a .org rename when all the best .org domains are registered! ;^)
John says
It’s simple really:
They have to get ready to screw people with price hikes without having to hear this:
“What!? And you call yourself “Public Interest” registry?”
John says
Also, see onlinedomain.com today about how all the comments to ICANN about the price cap removal have been dismissed as “spam.”
Mark Thorpe says
Change all they want on the surface, still the same company underneath.
Still smells like Donuts to me.
Homer says
mmmmm, Donuts.
Rubens Kuhl says
the-new.org is available…
snoopy1267 says
Big price hikes will soon come. They are trying to run this as a business complete with bad marketing gimmicks.
As Andrew said, it is a boneheaded move because there is nothing new about the extension and they’ll need to change domains yet again once this is old news.
Russian Troll says
To non-English speaking visitors, this site gives the funny feeling you’re on Aliexpress. Because of absolutely horrible (often to the comic degree) automatic translation. Maybe they should extend their services and start offering $0.99 iPhone cases, free shipping worldwide.