Company buys “typo” of its misspelled brand.
There was only one explanation for why so many people bid on the domain BlueDot.com in a GoDaddy auction this month: the popular furniture company BluDot.
The dust settled at $33,100 and it appears BluDot was the winning bidder.
As Nikul Sanghvi observed, the domain now forwards to BluDot.com and the URL includes tracking code.
You nailed it Andrew. https://t.co/Aj0jZ7tt76 now forwards to https://t.co/XrIP24dpOz. The redirect also includes some custom campaign tracking for Google Analytics so the company must be analysing the type-in volumes of the acquisition.
— Nikul Sanghvi (@hypernames) June 21, 2019
The tracking code is ?utm_source=godaddy&utm_medium=redirect&utm_campaign=bluedot-com. This shows that the company is tracking the “typo” traffic that BlueDot.com gets.
BlueDot.com was registered in 1995, two years before the furniture company was founded. The previous owner let the domain expire.
The Whois record for the domain is under privacy.