Domain Registry reveals some premium domain sales data.
New top level domain name company Donuts has generated $53 million on premium domain registration and renewal fees so far, the company disclosed yesterday. The total doesn’t include Early Access fees and the most expensive premium domains called Platinums.
More than 100 channel partners have sold over 250,000 premium domains total. For comparison, there were 72,000 premium domains registered across its portfolio as of May 2016.
Its TLD portfolio has expanded substantially since then due to new launches and the acquisition of Rightside. It now has 240 top level domains, so its average premium revenue per TLD is about $220,000.
The company has been testing lower price points for its premium domains and has observed price elasticity of demand. Lower prices have pushed the needle on premium domain purchases by end users, increasing the share of premium purchases by end users to 50%. (The rest are domain investor sales).