Online marketing publisher sues a competitor over use of “MarTech.”
Third Door Media, the publisher of Search Engine Land and producer of marketing conferences such as SMX, has sued rival publisher ClickZ for trademark infringement. ClickZ is part of the same company that owns Search Engine Watch.
The dispute stems from the use of “MarTech.” Third Door has a website called MarTech Today and produces a conference called MarTech. It also has a trademark on the term.
In the lawsuit (pdf), Third Door alleges that ClickZ produced an event in March called Marketing Technology Awards. At the event, it shortened the name to Mar Tech. (The photo above, from the ClickZ website and included as an exhibit in the lawsuit, shows the use of Mar Tech at the event).
I imagine that MarTech is a difficult trademark to defend, given that AdTech is a popular term for online advertising technology. Third Door says that it has already convinced AdAge and other companies to cease using the mark.
Oren says
Missed the best part – check out the landing page on Martech.com, owned by neither company…
Andrew Allemann says
That’s great. Deserves its own post:
https://domainnamewire.com/2019/06/10/the-hilarious-gfy-message-at-martech-com/
Thanks for pointing it out.
Acro says
Post from 2017: https://domaingang.com/domain-news/martech-com-had-enough-domain-inquiries-over-the-years-so-back-off/
Andrew Allemann says
Thanks for that. Do you want me to post on your blog whenever you write a story that I’ve written about already?
Acro says
That rarely happens, but I do have to catch some sleep on occasion and then you beat me to the WIPO newsletter – by 45 mins or so. 🙂
Andrew Allemann says
I’m not talking about same day stuff