Um, where do I go for more information?
Take a look at this ad from the most recent issue of The Economist. What’s missing?
Yep, no domain name. No way to find out more.
It would be one thing if this company were a household brand, but most people haven’t heard of it. That’s why it’s advertising.
In fact, when I looked at the ad, I couldn’t quickly figure out what the brand was. Globality seems more like a slogan/tag line than a brand and the color blends in with the other text.
But the company is Globality and uses the domain Globality.com.
A couple of years ago Slack ran an ad in The Economist without a domain name. It added the domain to future ads. Don’t be surprised if Globality recognizes its mistake and adds its domain name in future ads, too.