The company could drive awareness by using .Amazon.
ICANN moved a big step closer to awarding the .Amazon top level domain name to Amazon.com Friday.
The non-profit domain overseer approved a resolution that moves the top level domain forward against the wishes of Amazon Cooperation Treaty Organization (ACTO). Two ACTO member states–Brazil and Peru–originally objected to Amazon’s 2012 application for the domain name. This kicked off a seven-year battle.
The Governmental Advisory Committee formally objected to .Amazon by unanimous consent even though the U.S. representative could have quashed the attempt.
Amazon.com challenged this decision with an Independent Review Process. It won the review in 2017 but it wasn’t over.
Since then it has tried to appease ACTO members to get the organization to drop its challenge. It offered them a $5 million gift card and lots of safeguards.
But ACTO has been stubborn. It often seemed as though it was fighting on principle rather than real concerns. This made it harder for Amazon to overcome objections that were difficult to define.
Amazon made a number of commitments to the member states as part of Public Interest Commitment. That will be open for public comment. Once the public comment period ends, .Amazon could see the light of day.
If Amazon.com uses .Amazon in a robust way it will give a shot in the arm to new top level domain name awareness. There’s a big ‘if’ there, though.
Amazon was one of the biggest applicants for new top level domains but hasn’t done much with the domains it acquired. But it has used .AWS in some advertising, and the thinking here is that it could do the same with .Amazon but at a bigger scale. It could go much bigger by putting products or categories on their own .Amazon pages. Millions of customers would then see a new top level domain.
Or maybe its seven-year battle was just a matter of securing an important piece of intellectual property.
Sorry, but no chance, even if dot amazon is widespread and used everywhere , that does not mean that internet users will make the jump and know that since there is a dot amazon that means there is a .yoga or a .rip
It would still require registries or registrar to help bridge that gap and have not seen evidence that one is able to do that so far
Lol…righttt, it won’t help at all…get a clue.
Sounds like you bought a few bro?
Amazon.com is being a dick. Offering a $5 million gift card? The amazon rainforest is like the most important ecosystems in the world. I huge yearly donation to help preserve it would have been a much better offer than a gift card.
Don’t think they are up for that much risk, as it would drive huge amount of traffic to the appropriate dotcoms and existing popular websites who’ve made it into Google’s autosuggestions.
You may be right. They have a lot of authority with the .com domain. Perhaps they’d use them in advertising — visit baby.amazon or something like that. Just forward it to the correct page.
DNW,
That headline is irresponsible; given what has transpired since the launching of over 1500 New GTLDS.
We all had a chance to do a sincere predictions. But now, it’s no longer mere prediction. We have the facts. So, anybody who perpetuates the same misguided theory for promoting a failed theory, cannot be excused for just being wrong, there has to be an element of deliberateness to it.
So many influential companies, have been using other extensions for various activities, includinh but not limited to Google, Twitter, Alphabet, which uses the .xyz extension, and this has not made a dent as far as “adoption” of those extensions by the public.
Besides, the question for, if Amazon is using the .COM extension, why shouldn’t that help the .COM extension?
“Besides, the question for, if Amazon is using the .COM extension, why shouldn’t that help the .COM extension?”
It does help the .com extension. That’s why .com is so robust and well-known; most major websites are on it and it creates familiarity.
Why would “Amazon.com uses .Amazon in a robust way”?
Best case scenario is a trial like many others have done and we all know what the results of that would be be.
Domain names are more important than ever. You have to own your brand! When ever I see a company using a new gTLD it tells me they are tech savvy and with the modern times; dotcom is so old school it reminds me of grandpa. Yes! dotCom days are numbered. I am very excited for dotMUSIC & dotAMAZON, they will bring fresh and powerful awareness to the new gTLDs this next decade and on. And if they don’t that’s ok too. This is the future Snoops and I’m sorry you can’t see and or accept that. First comes denial, then anger… well you know. You remind me so much of the people who doubted Bugsy Siegel of making Las Vegas what it is today.
Check me out: http://www.twincities.realestate or email [email protected] cool huh?!! Yeah! The future bro.
You were at my wedding Snoops!! LOL
Wake up, you are in la la land.