WordPress is too much for the typical small business owner to manage.
I updated the plugins on one of my WordPress sites and POOF! The site broke. Completely. You couldn’t access it. I couldn’t even access the WP-Admin to turn off the plugins to troubleshoot it.
With a bit of help from GoDaddy, I was able to FTP to the site and remove the plugins folder to diagnose the issue.
But here’s the thing: talk to the average small business owner about updating plugins or FTP’ing into their site and they’ll lose you.
That’s why site builders exist. Anyone can create a site using them. They don’t have to worry about updating plugins and breaking their site. Security is handled behind the scenes.
Using a site builder instead of WordPress comes with drawbacks but it’s a huge market for a good reason.