Cumberland.com domain name sells for $250,000

Owner waited nearly two decades to cash in; buyer gets a much-needed upgrade.

The domain name Cumberland.com has sold for $250,000. It’s just one of several six-figure domain name sales DNW will be covering over the next week.

Shane Kinsch sold the domain name. According to Whois, technology company Cumberland Group acquired the domain name.

Cumberland Group really needed to upgrade its domain name. Its website is CumberlandGroupIT.com. CumberlandlandGroup.com is used by an insurance company.

There are a lot of companies that go by the name Cumberland. In fact, over the past year, Kinsch negotiated with two different companies to sell the domain. He rejected several offers before accepting the $250,000 (net of fees) offer, which was brokered through Uniregistry.

Kinsch registered the domain name in 2000. It was a “hand registration,” although Kinsch told Domain Name Wire he created a program to register domains back then while he attended to other work.

While the buyer made a big improvement to its web presence, other companies lost out.

“Any company negotiating for a brandable domain should realize that once it’s sold to another company, it’s likely there will never ever be another opportunity again to own that valuable domain name,” said Kinsch.