Buyer of valuable domain name has not been identified yet.
Domain name broker Kate Buckley announced yesterday that she has brokered the sale of Chocolate.com:
Congratulations to our buyer and seller on https://t.co/PwqSwd0ncB! What an amazing asset! #domains #marketing #scale #chocolate #buckleymedia
— Kate Buckley (@katebuckley1) March 6, 2019
She said the exact price is under a non-disclosure agreement but she confirmed it was for seven figures–meaning somewhere between $1-$10 million.
The domain name has been brokered by other entities since at least as far back as 2013 when Sedo marketed it.
Deal Jam LLC acquired Chocolate.com in 2005. The most recent public Whois record I can find for the domain dates to 2016. It shows Andrew Miller, who was with Deal Jam, as the contact. Miller was part of Internet Real Estate Group LLC (not to be confused with iREIT). Internet Real Estate Group was behind a lot of big domain sales last decade.
Steve says
Congrats to the buyer and the seller. Category Killer domain.
& congrats to Kate, the best broker in the biz.
John says
This domain should be 8, but 7 is forgivable because of how beaten down the status quo is by Google and wayward domain industry insiders serving and drinking Kool-Aid.
Joshua says
Why *should* this have been an eight figure sale?