Inventor created program to find synonyms.
Instant Brands Inc., maker of the popular Instant Pot cooking appliance, is merging with housewares company Corelle Brands LLC.
Ottawa Citizen has the story on how Instant Pot inventor Robert Wang came up with the name for the now iconic device:
He tested recipes with his family and turned to computer science to come up with a name. After writing a program that matched synonyms for “fast” with synonyms for “cooker,” Wang arrived on Instant Pot. Luckily, the domain name was still available.
The story has some other interesting info about how Wang was able to build the business thanks to Amazon.
In an upcoming episode of the DNW Podcast I will interview a company and product namer and discuss some of the tools you can use to create new names.
(Hat tip: Bill Sweetman)