Wealthy developers can get a .Dev domain today. Others should wait until next week.
Today is the first day that non-trademark holders can register domain names ending in .Dev.
Google is releasing the domain name in Early Access today. The Dutch-auction style phase started at 4:00PM UTC.
On the first day, expect to pay over $10,000 for the right to register a .dev domain. This drops to roughly $3,000 tomorrow and under $200 on Monday.
General availability begins February 28. Expect to pay around $10-$15 retail for .dev domains that Google has not marked as premium.
Google’s .app domain took off like a rocket ship last year and there are now more than 350,000 .app domains registered.
.Dev looks like it won’t be quite the same juggernaut. Sunrise trademark registrations appear to be lower than .app.