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WordPress.com to use Donuts Relevant Name Search

Donuts gets a new user for its domain search system.

Picture of domain name search box at WordPress.com
The WordPress.com domain search box

WordPress.com will start using the Donuts Relevant Name Search (RNS) engine for all international-language domain searches, the two companies announced today.

RNS is a domain search tool that returns relevant second level/top level results to domain searchers across all top level domains. It was originally developed inside Enom and adopted by Name.com when the two companies were under common ownership. Name.com is still owned by Donuts.

WordPress.com compared multiple domain search options including its own in-house tool before going with Donuts RNS. However, WordPress.com will continue to use its in-house search tool for English-language queries. This suggests that the internal solution worked best on English queries, at least for WordPress.com’s needs.

Kellie Peterson, registrar general manager for WordPress.com, said, “After months of rigorous testing, we are delighted to select Donuts RNS. It is powerful, delivers top conversion rates, and is tunable to our specific needs – exactly what we need in a dynamic, competitive environment. The data give us high confidence that RNS enables our international users to find the best
domain names to meet their needs.”

(Listen to a podcast with Kellie Peterson.)


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