Stokes Tropicals cashes in on domain name.
A Louisiana company has sold the domain name Plants.com to 1-800-Flowers(NASDAQ: FLWS) for $450,000.
Sedo domain name broker Dave Evanson announced the sale this morning on social media:
Stokes Tropicals Garden Center is the last listed company in Whois records before changing to 1-800-Flowers. It was likely the original 1995 registrant of the domain name. The company has a Facebook page showing its garden center in Louisiana.
I imagine for a local garden center it made sense to sell this domain for $450,000. It also made sense for a national giant like 1-800-Flowers to buy it. 1-800-Flowers has an entire section dedicated to plants.
I reached out to the seller for comment and will update this story if I hear back. Update: I interviewed the seller Glenn Stokes. Here is the post.