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Amazon buys FBA.com domain name for Fulfillment by Amazon

European company with FBA acronym sells FBA.com domain name to Amazon.com.

Amazon.com (NASDAQ: AMZN) has acquired the three-letter domain name FBA.com, most likely because of its popular Fulfillment By Amazon program.

Fulfillment By Amazon, commonly know as just FBA, is a service in which Amazon.com stores, picks, packs and ships products on behalf of other companies. This includes both companies selling products through the Amazon marketplace as well as ecommerce sites that want Amazon to handle fulfillment for them.

Selling products on Amazon through FBA has become very popular. It’s even turned into a bit of a solopreneur business opportunity. Listen to this DNW podcast from June to learn more about it. There’s a company in Austin that raised over $10 million to buy and build FBA businesses.

FBA.com was previously owned by a Great Britain company called Fee Based Advisors LLP.

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  1. Dave Tyrer says

    CNBC has reported that Amazon handled about 44 percent of US e-commerce in 2017, and will approach 50 percent this year, according to an eMarketer survey.

    https://www.cnbc.com/2018/07/12/amazon-to-take-almost-50-percent-of-us-e-commerce-market-by-years-end.html

    This could impact the demand for product and shopping related domain names. While all Amazon (and eBay) stores should possess their own domains, there might be a perception of less need to have a premium, expensive one, or (wrongly) no need to even have one at all.

  2. Mary Jo Rohner says

    FBA sounds to me like Face Book Ads and makes more sense to me, so they are circling their wagons and thinking ahead.

  3. Richard Coogan says

    Thanks for the article Andrew. I am fortunate to have brokered this transaction. As usual, the sale terms are confidential. Congratulations to Amazon and the seller.

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