Domain name registrar changes to shorter name.
Frank Schilling’s Uniregistry has changed its brand name to simply Uni.
The move coincided with the launch of a new app last week that makes it easy for users to get email or create a website.
On November 28, the company filed a trademark application with the U.S. Patent and Trademark Office for Uni for several services including domain names, email and web hosting.
Intriguingly for a domain name company, it does not own Uni.com. That domain is owned by an Italian non-profit. For now, the website is still at Uniregistry.com.
While the logo on Uniregistry.com has changed to Uni, you’ll still find references to Uniregistry throughout the site and in emails the company sends.
Anonymous says
Not smart, without owning uni.com.
Andrew Rosener says
NOTE: They do own MyUni.com
mike says
I am sure they would have tried to buy uni.com, but it is not fun when the shoe is on the other foot.
Francois says
.link is the new .com
You may use Uni.link to access the registrar.
Mark John Thorpe says
Uni.link still forwards to UNIregistry.com. Lol
Perky says
Name development
Name administration
Name admin
Internet traffic
Domain name sales
Uniregistry
This guy changes names more often than
People change their underwear
Same old second rate product
Let me guess
He’s going after uni and a new gtld
Domain perks lololo
JZ says
I don’t see the need to change the name. Who really cares? Its the services and support that matter.
The gTLD Club says
The joke around uni.com proves one thing here: we care less about “.com” 😉
sawping says
Perfect Let try this also who care about that it.
H says
Hey Undeveloped, now its your turn to rebrand as Un! (or Und?…)
DNPric.es says
With the .dev they can become soon un.dev
Nick says
Non-Domainers never heard of them. So, sure they don’t need the .com . The only people going to their site are overly aware of domain extensions.
Snoopy says
Most domainers don’t like new tlds, not sure it would be a good idea to move to one for a domain industry company.
Joshua Davis says
I buy and sell domains and had to find out it’s a .link extension from the comments. Sorry it’s not obvious at all. Branding fail.
mike says
You can’t grow a company like this on .link, myuni.com is cute, but for the most part uni.com is an amazing domain, and uncle frank needs to sell the car collection to buy this one for sure. Might take $1M
Anonymous says
Or, at least the Chiron.
Richard Morris aka Bulloney says
Just another stupid name by so called leaders in this industry. My domain scoring program scored Uniregistry a 2 out of a possible 10, and “uni” didn’t even score a 1 out of 10. Verisign was right, this is one f’kd up industry. I’m still looking to sell my Sedo jet ski.
Bulloney akd ThatNameGuy™
mike says
Bulloney, uni means ONE, which is a great brand.
I don’t think your scoring system is going to get any algo patents anytime soon.
Sir Derpalot says
Then they should rebrand as “one”
DNPric.es says
Nah one.com along with .one is a large hosting provider in Nordics and they do sell domain names too.
Richard Morris aka Bulloney says
One what? One Sedo Jet Ski? LMAO!!!!
ThatNameGuy™
Xavier says
A premium domain name investor platform that is taking the risk to launch it’s platform without the exact match.com is a joke… Domain investors knows the new gtlds and it confuse them… Now let’s involve the general public lol This rebrand will fail
mike says
Especially one that sells the importance to a majority of end users, what do we call that IRONY, or simply IRONIC?
PJ says
getUni.com useUni.com redirect to Uniregistry.
Bob says
Uniuse.com is for sale at $3,695 USD through GoDaddy Premium!
thelegendaryjp says
…I don’t have many words for this decision just a blank stare after reading this and a slow slow blink.
Richard Morris aka Bulloney says
For those interested in naming body parts, UniHuge.com is available to hand register, and GD appraises it for $1,595. Now there’s an unforgettable name worth owning just for the fun of it…..maybe I’ll buy it after all, but I’ll give it a day.
Mark John Thorpe says
As long as Frank owns and runs the company into the ground, it does not matter what you call the company.