How companies find and select names.
DNW listeners are familiar with the process of selecting and buying a domain name. But how do companies actually go about selecting a name for their business or product? Eli Altman is Creative Director of A Hundred Monkeys, a company that has helped businesses ranging from a brewery to IBM select names. Eli explains the naming process and discusses how domain names can play a role. It’s an enlightening look into how companies settle on names.
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