.Doha gets nixed, along with two dot-brand top level domains.
A handful of additional top level domain name operators have informed ICANN that they no longer wish to operate their new top level domains. But as a first, one of these is an operator of a geographic string.
Communications Regulatory Authority (CRA) has filed a termination notice for .Doha. It planned to use this domain name for government entities in Qatar but those plans never materialized.
Additionally, two dot-brand domain owners have asked ICANN to terminate their registry agreements.
First up is The Active Network’s .active. The Active Network is part of Global Payments Inc. (NYSE: GPN). To date, the company has only used the name for social media short links in the form
of get.active/. You could make the argument that another company might want .active as a generic TLD.
Zadco Company, maker of the famed Zippo lighters, also told ICANN it no longer wishes to own .Zippo.
Many more will follow. .Brand is the worst element of the ntld program, waste of time and money.
.brand is awesome, but not necessarily for all companies.
McDonald’s should really have kept .McDonalds and branded every outlet around the world with it, placing every customer under the same website.
Lack of imagination is the biggest issue with having a .brand