Company holds contest for people to name its new eBike line. Is this a domain name opportunity?
General Motors is launching two eBikes and it wants your help naming them.
The company is running an eBike naming contest. The winner gets $10,000 and nine runners-up will get $1,000 each.
GM’s stated needs are interesting, and include things that many people think about when considering domain names:
- Does the name bring our mission to life?
- Does it inspire people to choose eBikes as their preferred mode of transportation?
- Does it give rich personality to the product?
- Is the tone smart and provocative?
- Is it compelling to the target consumer?
- Is it meaningful in multiple languages?
- Is it trademarkable?
While the brief doesn’t discuss domain names, this might be an opportunity to pitch a name you already own. (I quickly searched the rules/TOS for “domain” and didn’t see anything that would preclude this, but make sure you aren’t signing over any additional rights with your submission.) This might also be an opportunity for Donuts to pitch a clever .bike domain name.
Judging from the domain used for the contest–ebikebrandchallenge.com–they could use a little help on the domain front.
(Hat tip: Francois)
Michel Payette says
Better read the rules. You give them a fantastic name for 10k or less and no recourse. Simply BS at its best!
Josh says
I attempted this end of last week when the news broke, signed up yada yada yada, Instagram, twitter, facebook, then they wanted a picture of your idea but as a PDF!!! I mean who has a name idea and had a picture ready to go LOL end of day it felt like a way to get peoples info flat out.
Rubens Kuhl says
Idea: pitch a name of a domain you already won, making GM pay you good money if they want to honor the naming contest.
Michel Payette says
Won’t work!
As I mentioned earlier, in order to participate in this contest, you give them all rights of the name if you win anything at all.
Read the rules. All BS!
Sal says
You are pitching a brand name not a dot com. GM will have rights of the name. They then must trademark. If they want the dot com from you which is not trademarked then GM will have to pay up. I am sure GM will trademark the name before releasing who the winner is.
Carl Valentino says
Too difficult to enter the contest.
I have a great name and marketing plan.