The CrowdSignal mystery is solved.
Last week I wrote about how Automattic, the company behind WordPress, was getting ready to launch a new polling/survey service called CrowdSignal.
That was sort of right. The company will indeed soon have a service called CrowdSignal but it turns out that it’s a rebranding of the company’s PollDaddy service.
The rebrand will occur on Monday. It doesn’t sound like there will be any major changes; just the rebranding and some small cosmetic changes.
Existing PollDaddy.com URLs will forward to CrowdSignal.com URLs, although some users might need to whitelist domains used with the service.
Awful choice of name. Hard in other languages other than English, too long so expect typos, and lots of confusing choices.
You think it’s worse than PollDaddy?
Yes. But the better question isn’t if it’s better or not than PollDaddy, but could they have done better than this choice of rebranding with something shorter, catchier, and maybe even universal.
That’s a fair point. If you’re going through a rebrand, do it right.
I don’t hate the name. I don’t love it either. A lot goes into these decisions including trademark clearance (which others have pointed out might create some confusion here) and availability of the names. I don’t know what other names they considered, but I agree that this one is just OK.
It’s a great domain name and much better than PollDaddy.com which kinda infringes on the GoDaddy trademark. People won’t have any problems with it, Mika.
As I commented earlier they have to decide how to deal with existing (but defunct) services called CrowdSignal – one from Ziff Davis which was hosted at CrowdSignal.org and another http://crowdsignals.io/
To be honest, PollDaddy is a short simple name. Looking it up, I actually thought it was called CrowdSource! Also, the new logo is terrible. Terrible rebrand!
I was a PollDaddy customer for 10 years and it took me months before I could remember this new domain name. I kept confusing it with crowd sourcing, too, Nannytech! I think the “daddy” part of the original name was to deliberately piggyback on GoDaddy (which is a bizarre non sequitur, but a highly successful brand name).