They’re all a little bit different.
I mostly invest in domain names that sell in the sub-$10,000 range. There are people who are very successful at buying domains for five figures and selling them for six or more. That’s not my game, and I suspect that’s the case with most domain investors. (I’m in awe of some of the risks people take and how they work hard to make the risks pay off.)
Given that most investors don’t have a lot of six-figure domains to sell, I thought I’d run through the three domain sales I’ve made over the past three weeks. Three is a small sample size, but I think these anecdotal data points might be interesting and more typical of the experiences readers have had.
As a general practice, I don’t say what domains I sold out of respect to the buyers. I’m comfortable mentioning the price without the domain.
Sale 1: A three-word .com domain.
I acquired this domain as a closeout on GoDaddy Auctions in March of this year. It was originally registered in 2003. I had a buy now price of $7,275 on the domain at Afternic. A Canadia company bought it through the network and it required a manual transfer.
Sale 2: A .Work domain name
I registered about a dozen .work domain names when they first became available in early 2015. They only cost about $5 to register and renew so I figured it was worth the risk. I thought I had sold one .work name last year through Afternic but the buyer never paid. I had a $995 buy now price on another .work domain and it sold through Afternic this month. It sold through the network and required a manual transfer. To date, my only new TLD sales are .cloud and .work, and none for more than $2,000.
Sale 3: A domain I hand registered in 2005.
My third sale was for a domain I hand registered in 2005. This inquiry came directly via email from someone who looked me up in Whois. (That’s one of the reasons I like having domains at GoDaddy since you can make your Whois public.) We negotiated over a couple of days and settled on $4,000. The person chose to wire the money to me directly rather than use an escrow service.
Of course, during this time I have also rejected offers. Some of them were crazy low and others were close, but not quite close enough.