Domains are available to trademark holders before an exclusive period for .com domain registrants.
.Com registry Verisign launched its .com transliteration in Hebrew, קום., today.
The new domain name, which sounds like “com” in Hebrew, is now in the Sunrise phase for trademark holders. Then from September 5 to October 1, registrants of .com domains can buy the matching קום. domain in the Priority Access Period. That will be followed by a landrush with higher prices and then general availability.
Internationalized Domain Name (IDN) owners had high hopes for Verisign’s .com transliterations. Their hope was that domains they registered with non-Latin scripts to the left of the dot would become worth a lot when the owners could buy the matching domains in the new .com transliterations.
That hasn’t panned out so far. Verisign has launched three of these domains. .コム in Japanese and .닷컴 in Korean have fewer than 7,000 registrations each. The Korean .net transliteration, .닷넷, has even fewer registrations.
Notably, קום. is Verisign’s first IDN top level domain name in a right-to-left language.