Company got a lot more than domain names as part of the deal, but Style.com is a very valuable domain.
Last year luxury clothing company FarFetch bought the assets of Conde Nast’s ecommerce venture Style.com. The price wasn’t disclosed, but an eagle-eyed DNW reader reviewed a FarFetch filing with Companies House in the UK. It discloses that the total consideration was $12.5 million.
Two of the assets FarFetch received were Style.com and Style.co.uk, which now forward to FarFetch.com. That said, this wasn’t just a domain purchase. The Style.com intellectual property FarFetch bought probably included some customer data.
Perhaps more importantly, FarFetch cemented its relationship with Conde Naste, publisher of target publications like Vogue, GQ and Vanity Fair. It includes content partnerships and potentially product placement. Conde Naste is also an investor in FarFetch, so there’s that.
Clearly, this wasn’t just a domain name deal. But Style.com is a valuable domain name.
(Hat tip: Chris Perrett of hotdrops)