Customers pay stiff premiums to register domains early.
Google released the .app domain name to the general public yesterday–if they were willing to pay a hefty fee.
The so-called Early Access Period (EAP) for .app domain names started at 16:00Z yesterday. This Dutch auction starts with high registration fees that drop ever time.
Most registrars were asking for at least $10,000 to register a domain during the first day of EAP. That’s on top of the normal and premium registration fees.
Still, some people lined up to register domains.
A company called Axonic GmbH registered Sex.app, Music.app and Hotel.app. These domain names no doubt have an annual premium on top of the Early Access fee.
One letter domains were also popular. A.app, T.app, and D.app were snapped up by people in China.
the new name of the company that owns QVC, registered Q.app. The company’s website is Qurate.com.
I’m a bit surprised that Overstock hasn’t registered O.app at the time of publication.
In addition to the early access fee, single letter .app domains have an annual registration fee of $2,000 at GoDaddy.
The big European company Bosch picked up Bike.app. Ringler Informatik AG registered Tax.app.
Some of the other day one registrations include Diet.app, Premiere.app, VPN.app and Well.app.
The second day of Early Access is quite a bit cheaper, with upcharges of about $2,500. Or you can wait until May 8 when domains are available for general registration at about $15-$25.
Just don’t try to register domains at Google Domains. The registrar is not participating in its own company’s Early Access Period.