Over 2,000 .app domains have been registered during sunrise.
If sunrise is any indication, Google’s .app domain name is going to shoot out of the gates.
Sunrise began March 29 and there are already 2,225 names in the zone file. During sunrise, only trademark holders that have registered their marks with the Trademark Clearinghouse can register domain names.
I suspect that companies realize this is one of the better top level domain names and are also concerned about phishing and fake apps that could be distributed at these domains.
Apple has been particularly active, registering 75 .app domain names by my count. Microsoft has 41 and Bank of America has 27 .app domains.
Following Sunrise, a dutch auction early access period will begin on May 1. General availability starts May 8.
While there is an opportunity for domain investors, many of the names have premium prices. About 2% of the hundreds of names I searched for did not have a premium.
Also, domain names must have an SSL certificate to resolve.
Google paid $25 million for the rights to run .app.
Full details about the launch are here.
“…many of the names have premium prices. About 2% of the hundreds of names I searched for did not have a premium…”
Would you care to share any examples with readers? 🙂 I have yet to check any .app domain names myself. Could the premium prices you are seeing actually be related to the additional EAP aspect or are they definitely related to the registration aspect? Is premium pricing for registration only or for both registration and renewal?
The domain names have premium annual renewals. It is not just related to EAP.
As an example, Hexonet is quoting me $2k a year for beer.app.
Yeah, I pre-registered a number of .app names. But trying to decide whether to pony up 2300 per year for some of these domains. 550 USD per year was the lowest on my list. I don’t mind the one-time amount, but I don’t like the renewal fees.
A bit pricey for middle men. Even for end users, for the most part.
$2300 per year = $23k over a decade.
And how many [keyword]App.com domains have sold at that level during the past 5-10 years?
Which registrars are offering .app domains during the sunrise period?
It looks like Gandi, EuroDNS, and 101Domain are retail registrars offering them during sunrise.
Please can you tell me how you know how many .app domains there are in the zone file?
You can get it at Namestat.org or ntldstats.com
Fantastic! Thank you
Andrew, I appreciate all you do for our community. Question: is there a site that lists all the .app names that have been secured?
You could download the zone file from ICANN to get the data of all domains in the zone.