“Breach” is the new necessary defensive domain registration

Hertz registers data breach domain names. More companies should do this.

These days it seems like the question isn’t if a company will suffer a data breach or hack, it’s when.

When a company suffers a breach it usually rushes to register domain names related to it. That’s what happened with the massive Equifax data breach.

Why not register these domains in advance to avoid a last-minute rush when the company is in disarray?

I was thinking about this when I saw three domain name registrations over the weekend:

HertzBreach.com
HertzDataBreach.com
HertzPrivacy.com

I’m not sure if these domains were registered in response to a specific incident; Hertz France has previously suffered from a data breach.

If not, I still think this is a smart move. Be prepared for the inevitable.