A few new TLDs popped up at a tech conference in Florida.
Michael Ward of The SSL Store attended Innovation Summit in Tampa Bay this week. As he walked through the exhibit floor he had an experience much like what I have at non-domain conferences: companies are using new top level domain names, but they are far outnumbered by other top level domains.
Of the 250 exhibitors, Ward spotted three that were using new top level domains and one of them was using two.
When Ward asked one of the companies why they went with a new top level domain they said “because all of the .coms were taken”.
Here are the new TLDs he saw:
GlobalVillage.world is used by a publishing company.
IOP.global offers a peer-to-peer system and yes, they have a token.
Miami.exchange is coming soon.
Mercury.cash is a cryptocurrency payment system.
1% market share amoungst tech companies! That is going well.
The best one there is…
MERCURY.CASH
…because it is an exact match for the business name.
The second place winner is…
MIAMI.EXCHANGE
..if the business is in Miami, though not ideal for exact match (Miami Cryptography Exchange)
IOP.GLOBAL is OK
The 4th one just feels like a mouthful.