Company files trademark and acquires domain name for Make Your Own Way.
Back in 2013 I wrote a post titled “Is this GoDaddy’s new slogan?”
The company had filed two intent-to-use trademark applications. One was for “Name It. Make It. Own It.” and the other for “It’s Go Time”.
GoDaddy ended up adopting “It’s Go Time”.
The slogan was a nice play on the Go in GoDaddy but was fairly generic. So generic, in fact, that another hosting company sued GoDaddy because it said it had been using the phrase before GoDaddy. (The two parties settled in 2016.)
Now it seems that GoDaddy is getting ready to unveil a new tagline. On Sunday the company filed an intent-to-use trademark application for “Make Your Own Way” that covers many goods and services.
GoDaddy also acquired the domain name MakeYourOwnWay.com from domain investor Mike Mann. The domain has been transferred to Carlos Becerra, Senior IP Enforcement Manager for GoDaddy. The domain was listed for sale for $19,888.
Make Your Own Way is a nice tagline that fits GoDaddy’s stated mission of helping solopreneurs and very small businesses.
> “MakeYourOwnWay.com from domain investor Mike Mann. The domain has been transferred to Carlos Becerra, Senior IP Enforcement Manager for GoDaddy. The domain was listed for sale for $19,888.”
Nice example of a strong and valuable 4 word .com.