Parking company gets the axe.
Donuts is shuttering domain parking company HotKeys next week, the company announced in an email to clients today.
The new top level domain company acquired HotKeys when it bought Rightside last year.
The service hadn’t been marketed to domainers in a long time and mostly monetized large portfolios from direct relationships as well as Rightside’s own domain portfolio.
After Donuts sold the domain portfolio to GoDaddy, it probably didn’t make sense to continue operating the parking company.
Michael Blend founded HotKeys in 2001 and sold it (along with a portfolio of great domain names) to DemandMedia, which later spun out Rightside.
HotKeys is the second business that Donuts acquired from Rightside that it has announced will close. Last month it announced it was closing RegistrarStats, which had been on life support for many years.
The company is referring clients to Sedo.