Conference attendees can get unique token to unlock bulk appraisal tool.
GoDaddy is opening up its domain name appraisal tool–both in volume and level of detail–to NamesCon attendees.
A token is necessary to access the tool that can be used to appraise up to 100,000 domain names. Tokens will be in NamesCon attendee swag bags as well as at the GoDaddy booth.
In addition to getting access to bulk functionality, the tools provides more data than GoDaddy’s standard online appraisal tool:
- GoValue – This is the value that you currently get from the online tool. It’s the estimated sales value.
- Wholesale value – What Godaddy estimates the domain would sell for in an expired domain auction.
- List price – This is how much domain investors would typically list the domain for. This will be higher than the GoValue.
- Sales probability $500 – The likelihood that the domain will sell within a year if priced at $500. This is expressed as a percentage.
- Sales probability at GoValue – The likelihood that the domain will sell within a year if priced at the GoValue. With typically portfolio turnover in the 1%-2% range, you can expect most domains to have low values.
- Sales probability at wholesale – The likelihood that the domain will sell within a year if priced at the wholesale value
This data can be extremely valuable. Many people haven’t agreed with GoDaddy’s GoValues. Adding the additional valuation metrics helps make sense of the data.
In particular, seeing the sales probability gives a level of confidence about demand for the domain name.
I tested the tool out today and got some good insight from it. There are some limitations, however.
Some of the values are capped. This was an issue mostly for the wholesale value, which frequently showed $1,000 because that’s the limit it will show (meaning the domain is worth $1,000 or more at wholesale). At the same time, I found many of the wholesale values to be much lower than what the domains sold for just recently on GoDaddy Auctions.
Also, GoDaddy’s appraisals for new top level domain names seem to be very high. There’s not much data to go off of, which makes it more difficult to create an automated valuation for them.
Still, nitpicking individual values misses the point of how you should use automated appraisals.
The system also generates a portfolio summary graphic, which you can see above.
The tool will only be available until February 27.