This is the fourth in a series covering the top stories on DNW in 2017, as ranked by pageviews.
Coming in at #7 of topics in 2017 is emoji domain names. Specifically, an ICANN security group’s warning against allowing emoji domain names was among the top stories view on DNW.
The warning came after domain investors piled into domain names that have emoji at the second level. Only a few country code top level domains allow registrations such as 🕶.ws and 😀.ws, but domain investors took advantage of low first-year registration prices to place their bets on these domains.
I personally think these domains are a bad investment. They aren’t universally accepted by different devices and they are only available in esoteric top level domains.
Now that cheap .ws registrations are coming up for renewal at higher prices, domain investors have to reconsider their bets. There’s a small amount of aftermarket activity for emoji domains but I haven’t seen end users coming in to buy and use these domains. That spells trouble.
Will the emoji domain fad be a thing of the past a year from now? Or will more top level domains embrace them as a way to generate more interest in their domains?