A whopping 75% of people visiting your website are probably never going to return. That makes generating leads, and capturing emails, more important than ever before.
If you are looking for ways to add a lead capture form to your WordPress website, keep reading.
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Today we will examine a multitude of WordPress-friendly tools for helping you to add a lead capture form to your website so that you can start collecting information and building a successful website from here on out.
How to Add a Lead Capture Form to Your Website
To start, I want to clarify that this is not going to be a step-by-step tutorial outlining exactly how to add a lead capture form to your WordPress website.
While I could easily do that, the truth is, I find that there are so many different, and equally effective, ways to add lead capture forms to your website, it wouldn’t be as valuable to highlight only one solution.
That’s why I am going to break the different ways into easy to understand categories so you can pick which method will work best for your needs.
List Building Plugins
Perhaps the most obvious place to start is with list building plugins. Integrating with all of the popular email service providers, giving website owners lots of design options, and proving to be effective at capturing site visitor information, this is a good place for you to start.
Optin Forms is an exceptional list building plugin from the talented team at FancyThemes. An easy-to-use lead capture solution, Optin Forms has the basic features you would expect to see in a lead capture form.
For example, it supports all major email service providers including GetResponse and iContact. Additionally, it has 5 pre-designed form designs to choose from that are all customizable, and you have the option to place forms wherever you want on your website. It is also widget friendly and mobile responsive.
Thrive Leads is a powerful lead capture solution for your WordPress website offering plenty of features to boost conversions, whether that be subscribers or customers.
Packed with every type of opt-in form you could need to grab site visitors’ emails, Thrive Leads has a simple drag & drop editor for easy form creation and advanced targeting rules to nab emails no matter the behavior your site visitors are engaged in. In addition, it comes with extensive A/B testing so you can improve your lead capture efforts and in-depth analytics so you can see exactly how your lead capture forms are performing.
Contact Form Plugins
Contact forms are typically added to your website so site visitors can get in touch with you without you having to broadcast your email address all over your website.
However, since so many contact forms for WordPress are built with versatility in mind, it is no wonder you can create perfect lead capture forms with a contact form plugin.
In the past, I have discussed in detail how to create a contact form on your WordPress website using WPForms. However, you can also utilize this contact form, especially the Pro version, as a lead capture form for your website.
Use the drag & drop form building feature and pre-made templates to create customized forms to meet your lead generating needs. In addition, integrate popular email service providers such as MailChimp and AWeber, collect payments for things like subscriptions, and even prevent spam using the smart CAPTCHA honeypot technique.
Caldera Forms is another great form building plugin that suits lead capturing efforts seamlessly. For instance, utilize the convenient drag & drop field placement for easy form creation.
In addition, enable conditional logic so site visitors fill out exactly what they need to, integrate multiple payment gateways for accepting payments, allow front-end submissions, and know that users on the go will render your form perfectly no matter the device or screen size.
Call to Action Plugins
A call to action (CTA) is a great way to encourage site visitors to take action. And, it just so happens that an action you encourage them to take is giving up their email address, usually in exchange for something such as a free e-book or a discount at your online shop.
Though CTAs are typically smaller than your average lead capture form, they are in the same category and provide just as many conversion as even the sleekest opt-in form.
This unique CTA solution for collecting email addresses of interested site visitors not only helps your lead capture efforts, but helps boost page click throughs on your website, increases your social media following, and markets your best products and services.
With WP Notification Bars, create unlimited bars (aka mini lead capture forms), enjoy responsive design, and add customized call to action buttons so site visitors know exactly what to do. More so, personalize your bars to match your brand and translate CTAs for your international audience. Lastly, define where to display your notification bars for ultimate exposure.
This CTA plugin is another highly versatile tool for boosting lead conversions, building your email list, and driving lead growth to make your website that much more successful.
With WordPress Calls to Action, choose from multiple ready-made templates, that are completely customizable, to get started. Additionally, implement split testing so you always use the most effective call to action. Plus, place CTA forms in posts, pages, or even the sidebar widget area. Lastly, for those seeking the most exposure, create full screen pop-up CTA forms and convince site visitors to subscribe with their email address.
In all honesty, I have barely scratched the surface when it comes to the different ways you can add lead capture forms to your WordPress website. In fact, you can create landing pages with lead capture forms, add subscribe boxes to traditional live chat forms, and even redirect commenters to a lead capture form in order to have their comment display on your blog posts.
However, for those just starting their lead capture campaigns, the above-mentioned solutions give you a firm foundation. In fact, the plugins mentioned are reliable and affordable so anyone can add a lead capture form to their website.