Amazon.com is registering a lot of domains for Amazon Harmony.
Update: Amazon Harmony is the name Amazon’s is giving to its support reps that work on musical devices. They offer discount codes if you call them:
Amazon.com has registered a lot of domain names related to Amazon Harmony over the past several days.
Normally when I see a bunch of registrations like this it’s easy to tie it to a new product announcement or acquisition. But when I search for “Amazon Harmony” all I find are links to the Logitech Harmony on Amazon.com.
Adding to the intrigue is a focus on the word “associate” after Amazon Harmony. Associates is the name for Amazon’s affiliate program.
The company has registered AmazonHarmony in a number of extensions. One domain it doesn’t have yet is AmazonHarmony.com. That’s used by a company that sells natural products from Colombia.
Here’s the list of domain names. What am I overlooking? Has Amazon made an announcement that I’ve missed?