Domino’s gets a Spanish domain name, Mattress Firm buys a nice descriptive domain name and more.
A couple large companies bought domain names on Sedo over the past week, but their purchases weren’t the biggest. The top sale was Mommy.com for $100,000. But as I ask below, is this an end user sale? Should it even be considered a domain name sale?
Other end user purchases this past week include a .co for nearly five figures and a four letter .com that is also a word in Indonesian.
Let’s get to the list…
(Like this end user list? You can view previous lists like this here.)
Mommy.com $100,000 – Can we call this an end user sale? Can we even call it a domain name sale vs. a website sale? The Whois record is private. There’s an operating site that has information for parents, but there was a similar site before the transaction. Sedo broker Dave Evanson told NamePros that the deal was for the domain name only, but that doesn’t mean the buyer did not value existing SEO value from the previous content.
LegacyLife.com $30,000 – The domain name is still being transferred but the price suggests it’s an end user. My guess is the buyer is one of the many life insurance companies that use the name Legacy Life.
Raise.co $9,500 – RAISE is a French firm that invests in mid-sized companies. It uses the domain name RaiseFrance.com.
MinCoins.com $5,000 – The email address used to register the domain links to Tomin Group, a company that specializes in water filtering.
AstraDirect.eu €4,999 – AstraDirect Leasing und Service GmbH in Germany.
BestSleep.com $4,500 – Mattress Firm, a large mattress chain.
GEContracting.com $4,260 – Green Energy Contracting, LLC. I wonder if the GE conglomerate will take issue with this domain?
Ilmu.com $3,395 – Ilmo is Indonesian for Science. The Whois record is private but a holding page says a site is coming soon. The buyer got a good deal.
Axerc.com $2,999 – Axelrod Capital is a cryptocurrency investment firm.
Technium.net €2,500 – DMG MORI is a Japanese technology firm. I can’t find a reference to Technium on its website.
Dominos.es €2,200 – The Domino’s pizza chain.
CoreData.eu €2,000 – AI Corenet Limited in Cyprus. From its website: “Core Data Services (CDS) is a data and statistics provider with an emphasis on low-latency, real-time sports data feeds.”