Typing in a YouTube video address is not fun. Use a domain forward instead.
The Economist magazine often includes ads promoting luxury real estate. This week there’s a full page ad for Chateau Pompadour De Menars in France. This 130,000 square foot property has 62 bedrooms (each with their own bathroom) on 35 acres. The seller is seeking offers until January 15.
Take a look at the ad:
The main calls to action are to view a YouTube video and send an email.
That’s a lengthy and complicated URL to a YouTube video. I know because I messed up four times trying to type it in my browser. This would be a perfect opportunity to use a descriptive domain as a forward, whether it’s a .com domain or a new TLD such as .video, .house or .luxury. It would also be nice to have a professional email address rather than a gmail account.
To be fair, I don’t think the seller is going to lose out on offers because of this lack of professionalism and ease of viewing the video. Someone who actually has the money required to acquire this property who is intrigued by the ad will go through the hassle to learn more. Still, a little professionalism goes a long way.
I’ll make it easy to view the video by embedding it in this post.