Company comes through on its promise to bolster numbers by selling domain name inventory.
CentralNic (London AIM:CNIC) has sold $3.4 million of domain names from its domain inventory, the company revealed today.
The deal doesn’t come as a big surprise. The company sold £3.555 million of domain names to one buyer in the second half of last year. It needed to repeat this performance in 2017 to keep its revenue numbers in line with market expectations.
When the company reported its first half results in September it noted that it expected premium domain sales to “contribute significantly to profits in the second half.” Without more premium domain sales its revenue numbers would decline from last year.
While this worked for 2017, the question remains: what happens when the company runs out of valuable .com domain names to sell?