Oatmeal comic sums it up.
There are still a lot of small businesses out there that only have a Facebook presence rather than a website they own and control. As any business on Facebook will tell you, though, a Facebook page is at mercy of Facebook and its monetization goals.
Over time, Facebook has pulled pack how many of your “fans” on Facebook actually see what you post as a business. It appears to be going in the wrong direction, too. The company is testing relegating business posts to a separate feed in users’ timelines. This could crush businesses that rely on Facebook for a lot of traffic. The ironic thing is that many of these businesses paid Facebook to help grow their follower base on Facebook. Now they have to pay again to reach them.
Matthew Inman summed it up in a great comic. As if on cue, Facebook even suggested he pay $2,000 to reach more people.
Reaching people on the internet. pic.twitter.com/dneGM14Cyl
— Matthew Inman (@Oatmeal) October 25, 2017
Oh ya, they have been doing it for a while, now it just impossible to notice. Free FB doesnt exist for companies, if you are a company, you cant build strategy on FB, not just as main site but even as side campaign.
Yes that’s a really great & true comic! That’s why I only have my own exclusive site Domains Feast using excellent Sedo mobile-friendly direct offer pages, so never use Facebook at all but I do use Twitter for my domain notifications.
Surprise surprise.
Small businesses never learn.
One can always draw potentials back into their website with articles and updates on their business page, group, or timeline. I generally see a FB traffic spike of 200 to 500 the first day when rolling a new article and sharing. So, it’s not a completely locked door.
You’re right, it isn’t hermetically sealed, but facebook is working on that.
Problem is that most small businesses do not even realise their posts are not reaching their intended targets ……….walled garden
And has anyone noticed…
How they started relentlessly trying to get into your computer since a few weeks or a month ago?
I’m talking about the never ending prompt to let you have notifications that you have to click to close. No doubt they know vast multitudes of people will just take it to make it stop…
(In fact, no doubt my who visit and publish these blogs already have…)
many*