Oatmeal comic sums it up.
There are still a lot of small businesses out there that only have a Facebook presence rather than a website they own and control. As any business on Facebook will tell you, though, a Facebook page is at mercy of Facebook and its monetization goals.
Over time, Facebook has pulled pack how many of your “fans” on Facebook actually see what you post as a business. It appears to be going in the wrong direction, too. The company is testing relegating business posts to a separate feed in users’ timelines. This could crush businesses that rely on Facebook for a lot of traffic. The ironic thing is that many of these businesses paid Facebook to help grow their follower base on Facebook. Now they have to pay again to reach them.
Matthew Inman summed it up in a great comic. As if on cue, Facebook even suggested he pay $2,000 to reach more people.
Reaching people on the internet. pic.twitter.com/dneGM14Cyl
— Matthew Inman (@Oatmeal) October 25, 2017