I learned about Snappa because of its domain purchase and recently became a paying customer.
Back in May I interviewed Christopher Gimmer, co-founder of a graphics site called Snappa. His company paid $40,000 to upgrade its domain name from Snappa.io to Snappa.com.
I was interested because of the domain story. But a couple months ago I needed to create some video thumbnails for YouTube and didn’t have the skills to do it. I tried a few apps that popped up when I searched Google for “Create YouTube Thumbnails”. They were all rather tricky to figure out. I remembered Snappa from the interview and decided to check it out.
It turns out Snappa is the perfect solution for the graphically-challenged (like me).
Snappa offers templates and an easy editor for creating graphics. It’s super simple, with preset sizes for YouTube Thumbnails, Facebook covers, Twitter posts and more. In a minute or two, you can upgrade all of your social media graphics.
I also think the way Snappa gated its subscription option was brilliant. You can use the service for free but will start to discover limitations when you use it more than a few times.
First you can create and download graphics but not save them. Then you hit a download limit. At that point, you see the value and pay for a subscription. In my case, that’s $15 a month, which is very reasonable if I create just a few graphics per month.